Spring Fair 201904-Feb-2019
Anyone who is connected with the UK retail industry will know that the Spring Fair takes place each February at the National Exhibition Centre in Birmingham.
Unlike other conferences, events and exhibitions, held in this venue, this one is really big! All exhibition halls are filled with manufacturers of
every conceivable type – from plumbing and bathrooms supplies to Christmas decorations. When I first visited the show in 2017, I was unprepared for
the size and scale of this event. But I suddenly appreciated why companies place so much importance on their preparation for this exhibition.
For us, at [gawr-juhs], Spring Fair preparations usually start in September, when we discuss with Dee Two Limited which products are going to be ‘in’ or ‘out’ of their new range brochure. Product photography generally takes place in late October, with the design and printing of the brochure happening around the turn of the year. Exhibition graphics and social media content are generated throughout January, which ensures that there is a consistent look-and-feel to all the promotional materials employed by Dee Two at the Spring Fair. In addition this year we created a looping video animation for the DeeTwo Collection, based on the design of their printed brochure, as an intro sequence. We hope to incorporate this into the Dee Two website in the next month or so.