In order to help you visually engage with your target-markets, we need to understand you. What interests us most is your story. Tell
us what inspired you to start your business. Share with us your vision. Brief us on your customers. Explain to us your thoughts
on what is – or isn’t – working for you. Summarise for us how you think we can help you.
If you’re passionate about your business, none of this should phase you. However writing a simple design brief can often help
you to focus your ideas. In your brief consider including: background information; project objectives; description of the project;
target audience; budget; schedule; and your ideas.
If you need a helping hand, then you’ll find a post in our blog about how to write a creative design brief.
Once we’ve read your design brief, we usually suggest getting together for an informal chat. This meeting enables us to get to know
each other, and to establish a working rapport. It’s also a good time for us to ask any questions, that we may have about the project,
and to confirm specifics like personal preferences.
So often our design proposals stem from a throwaway comment, or from something that we’ve seen or have been shown. Regularly clients
react to our creative solutions by saying “That encapsulates us perfectly!”, or “You really know us so well!” But in general, you
already have the necessary content. Our job is to piece it together, in order to produce visually fresh ideas for you.
Our design concepts are just that. Initial thoughts for us to gauge your reaction with. By presenting them to you, we can discuss how
close our interpretation is to your vision. And at this stage nothing is cast in steel or set in stone. So we have the ability
to adapt, amend and even discard. Refining our ideas until your entirely satisfied with our approach.
During the development phase, [gawr-juhs] also ensures that maintenance and production practicalities are taken care of too. All
websites we construct have a simple, easy-to-use, content management system built into them. Artwork files are created to match
the appropriate technical printing specifications. Essentially we do the the thinking for you, in advance.
Any successful inauguration needs a coordinated approach. Working together we can establish a realistic timetable of project deadlines,
that will guarantee [gawr-juhs] has all the files, marketing materials and printed collateral ready for your launch.
And when external services need to be purchased for your project – for example domain names, web hosting, or printing services
– we’re happy to buy these for you. Plus we won’t add any mark-up to prices that we are charged. [gawr-juhs] has always been
open and transparent about this particular policy since the day we launched.
Once your project has launched, we’ll provide you with all the files we’re created for you. This will allow you to make future changes
when you want, without having to come back to us and incur additional costs. However, we appreciate that not everyone has the time
nor inclination to do that. So we’re happy for you to think of us as you in-house design department too.
In the rare circumstances when [gawr-juhs] has employed software, that you’re unfamiliar with, then we can train you and your
staff in its use too. In addition, we will soon be posting short video tutorials on our YouTube channel that will demonstrate to
you how to make changes to websites using our selected content management systems.
In summary we hope our approach will enable you to become self-sufficient.