[gawr-juhs] – Visual Communication & Design Thinking

Alba Veterans MCC Branding

Alba Veterans MCC

Client

Name:  Alba Veterans MCC

Location:  Scotland

Industry:  Voluntary

Year Commissioned:  2016–present

Project Categories:   Branding; Digital; Print; Product Knowledge Transfer

Website:  albaveteransmcc.org.uk


Project

We were approached by Alba Veterans MCC, who asked for our assistance in helping them to establish a strong, visual identity for their new motorcycle club. 

As their primary focus is promoting the year-round work done by Poppyscotland, we decided that whatever we created needed to have a poppy symbol, of some kind, at its centre.

Research led us to the National Scottish War Memorial, that is housed within Edinburgh Castle. We were attracted to a geometric symbol, on the front of the altar within the Shrine, so adapted it and created our own version to include a poppy. 

Below the sealed casket, that sits on top of the same alter, we noted the words “Their Name Liveth.” We’ve suggested to Alba Veterans MCC that they use this as a strapline to help explain the purpose of their club to the general public at Highland Shows, motor shows and other events that they attend around Scotland.

Our design proposals were approved by the club’s committee and have now been applied to stationery, flags, embroidered badges, apparel and incorporated into their website - which is still in development.


What we discovered…

With teamwork, anything is possible. 

In five very short weeks both the visual branding and the name of the club has been through several iterations. Using one specific event - Arbroath's Festival of Heroes 2016 – as an ultimate deadline, has helped focus minds. 

As we designed, produced and supplied artwork to Alba Veterans MCC, we left it to our client to source, choose and deal with suppliers who could manufacture the various items for them.

The net result is that all the marketing and promotional collateral needed by the club is now ready. 

Elaine Gardiner

“We were saying this morning how happy we are with how our image is looking. Many thanks.”

– Elaine Gardiner, Club Secretary, Alba Veterans MCC



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