[gawr-juhs] – Visual Communication & Design Thinking

Black and White Resourcing visual signature

Black and White Resourcing

Client

Name: Black and White Resourcing

Location: Wilmslow, Cheshire

Industry: Employment & Recruitment

Year Commissioned: 2016–present

Project Categories:  Branding; Digital; Print

Website: blackandwhiteresourcing.com

Project

Managing Director of Black and White Resourcing, Ben Whiteman, contact us in the late summer of 2016 and asked us to assist them in creating and developing their visual branding.

Ben was very clear in what they wanted. As this new start-up would specialise in recruitment for retail and wholesale, the design needed to look on-trend but remain timeless.

Our research led us to a solution where we abbreviated the name of the company to BLK&WTE. We developed a unique ampersand that could be used as the company’s avatar on social media sites. This icon was also designed to compliment Publica Sans, the geometric font we selected as their corporate typeface.

For their online presence, a strong use of black and white imagery has also been employed to emphasise, and underline, the company name.

What we discovered…

Ben asked us to make the process for candidates to upload and send their CVs to Black and White Resourcing to be as easy as possible.

We knew that we wanted a contact form that had to ability to attach a file to it, but Adobe Business Catalyst’s Web Forms doesn't support that feature for its basic sites. We also knew that Adobe BC doesn’t support PHP, so all the Adobe Muse widgets that perform this function wouldn't work.

Our solution was to use JotForm to create the contact panel, generate the iFrame code, and then past it into Adobe Muse. As a pro-temp solution it works fine, but we’re already looking at how we can improve this function.




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[gawr-juhs] specialises in visual communication and design thinking.

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