[gawr-juhs] – Visual Communication & Design Thinking

Branding Up visual signature

Branding Up

Client

Name:  Branding Up

Location:  Scotland

Industry:  Marketing & Promotion

Year Commissioned:  2016–present

Project Categories:  Branding; Digital; Print; Product Knowledge Transfer

Website:  brandingup.co.uk


Project

We’ve known and worked with Rhona Hartley, on-and-off, for almost 25 years. Her product knowledge for branded giveaways is legendary. Simply tell her what your ‘problematic’ event is, and her creativity goes into overdrive.

After a two year sabbatical working with an up-cycling organisation, Rhona has returned to the world of promotional gifts and personalised incentives as Branding Up. 

Knowing her love of flowers and the colour pink, we developed a geometric rose motif for her new icon, which can be applied in a variety of colourways and formats to enable maximum flexibility.  

Source Sans Pro ensures that the typography for Branding Up is consistent across both online and offline delivery methods, and this can be seen in the stationery, business cards and simple microsite that we’ve created for her.

What we discovered…

For the Branding Up microsite we opted to develop it using Adobe Muse. Although we’re not new to this app, it was the first time that we’d really rolled-up-our-sleeves and looked at responsive features now provided by the software.

Creating new breakpoints is a simple way for users to adjust the design of their site based on the layout or viewing device. Certainly we found this new feature quite intuitive to use, and would definitely consider using Adobe Muse again for similar types of sites. 

Rhona Hartley

“Thank you so much [gawr-juhs] you made it all happen so quickly. Love my new ID. You deliver with speed, creativity and excellence!”

– Rhona Hartley, Branding Up



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[gawr-juhs] specialises in visual communication and design thinking.

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