[gawr-juhs] – Visual Communication & Design Thinking


JKBmarketing

Client

Client:  JKBmarketing

Location:  Edinburgh

Industry:   Marketing

Year Commissioned:  2017

Project Categories:  Branding; Digital; Print

Website:  jkb.marketing


Project

We feel lucky to have met Jodie Baynes, founder of JKBmarketing, at a breakfast seminar event in 2016. From our initial conversation, it was clear we shared similar interests and are both passionate about design, branding and marketing. When Jodie asked us to help her develop an identity and website for her new marketing consultancy, we both knew that our meeting-of-minds would prove to be a strong combination.

From the outset it was important that Jodie’s visual identity reflected both her and her personality. Everything from choice of typeface to colour palette, has been considered and carefully selected. After several logo iterations, we both independently sketched a ‘dotted’ design solution, which we agreed would become the base for the final icon. Together we created a suite of visual identities that Jodie can use now for JKBmarketing, and that can be applied to other JKB ventures in the future.

In addition to stylish Microsoft Word templates, we designed and created some sumptuous spot gloss business cards, and developed a fully responsive micro-website for JKBmarketing.

What we discovered…

With an additional love for fashion, jewellery and styling, it came as no surprise to learn that Jodie was a prolific Instagram user. During the initial planning phase for her website, Jodie specified that she wanted her JKBmarketing Instagram feed to appear on the home page as an ‘Inspiration Gallery.’ 

Knowing that Adobe Muse didn’t have a built-in feature to do this, we decided to do some research on the internet to find a solution. We were delighted to discover that Creative Muse have produced an Instagram widget that is simple to use and easy to integrate into our chosen Adobe application. What made the purchase even more attractive, was its ability to work with fully responsive websites.

Within minutes of purchase, we had the JKBmarketing Instagram feed appearing on Jodie’s microsite.

Portrait photo of Jodie K Baynes

Thank you [gawr-juhs]. You took my creative brief and transformed my vision into a perfect little micro-website. I've so enjoyed the design process and working with you.

– Jodie Baynes, Founder of JKBmarketing



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[gawr-juhs] specialises in visual communication and design thinking.

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