Should we trust design by social media approval?

Derek Green Thursday, September 28, 2017

I was scrolling through my LinkedIn news feed recently, when I saw yet another post asking for the design opinions of its members. To summarise the post briefly, it contained a graphic that displayed the same word in five different typefaces. The author asked its network to select the word in the font that they thought would be most attractive to a ‘millennial’ audience.  read more

The importance of Made In Britain products

Derek Green Thursday, August 03, 2017

Recently I travelled to the picturesque Yorkshire town of Harrogate to attend the Home & Gift Buyers’ Festival. My primary purpose was to visit Dee Two, who were exhibiting there, but the trip also provided me with an opportunity to chat to potential new customers too. In addition I attended some of the informative sessions that Home & Gift had organised as part of their Great Northern Retail Forum. One of which was an interview-style keynote speech with Janet Street-Porter on why it was important for us to be supportive of products that are made in Britain. read more

Is it time to evaluate whether your branding is in the right shape?

Derek Green Tuesday, July 04, 2017

If you're a regular Twitter user, then the recent design changes introduced in June 2017 won't have gone unnoticed to you. Twitter has provided us with a cleaner, less cluttered interface; more consistent typography with bolder headings; new slender icons that are more intuitive; and the ability to make everything more accessible through increased colour contrast.  read more

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